Nothing's co-founder Evangelidis announced the CMF phone successor would skip this year entirely, pinning it on memory prices and labeling the situation RAMageddon. The phrasing turns a routine component cost into an apocalyptic event, which is a neat way to make supply fluctuations sound like an unavoidable natural disaster instead of a margin problem.
Budget brands love this move because it repositions internal math as an external shock. One day the focus is undercutting giants with affordable specs, the next the same specs are apparently held hostage by the DRAM market. It's like a restaurant blaming wheat prices for canceling the cheap lunch menu while the steakhouse down the street keeps serving.
The reality is that RAM costs shift all the time, yet only certain quarters turn them into headline delays. Nothing gets to keep the "disruptor" image without delivering the next cheap device, and customers get another twelve months of waiting for the previously promised upgrade cycle.
